Don't Touch That Dial!

Care is required with any watch component, but that's doubly and triply true when it comes to parts that are consumer-facing.

Let's face it, the dial is the face of the watch, and it's the part that gets 90% of a wearer's attention. The dial and hands have to come off for any service, and that demands intense concentration and delicacy.

Watch dials are sensitive things, and any little smudge or scratch will be immediately visible to the consumer. We have vinyl barriers to protect the dial while removing the hands and delicate tools to handle the small parts, but a single slip will render all of those precautions moot.

This is just our first foray into dials and hands, but they'll be an integral part of the service process as we continue through our program. Think taking them off is hard? Putting them back on is even more difficult and unforgiving—a single speck of dust can fail a service in a heartbeat.